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Johnnie Walker Creates Whisky-Scented Fabric

written by Benjamin Wafula 8th December 2014

Johnnie Walker creates whisky-scented fabric

[photo/thedrinksbusiness.com]

Johnnie Walker has created a new fabric using Harris Tweed that will permanently give off the smell of whisky.

The “smart fabric” has been developed for Johnnie Walker Black Label and Harris Tweed Hebrides and has colours of the ingredients of Johnnie Walker Black Label.

The scent called Aqua Alba has been designed for to replicate aromas released from a glass of whisky known as the nose of the liquid.

According to Johnnie Walker, the cloth smells of “rich malt, golden vanilla red fruit and dark chocolate tones”.

Brian Wilson, the company chairman said the scent was a “subtle aroma” that reflected the “key notes of the nose of the liquid.”

Donald Mackay who heads the finishing department at the mill said that most aromas they have worked with in the past have been temporary but the technique devised for Johnnie Walker makes the scent permanent.

Johnnie Walker creates whisky-scented fabric

[photo/thedrinksbusiness.com]

“The process we have devised for Johnnie Walker means that this scent is layered into the fabric through the finishing process and is permanently imbued in the tweed,” said Donald.

The cloth has been developed by Heriot Watt university’s School of Textiles and Design in Edinburgh and Galashiels.
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