2014 FIFA World Cup Seats Made Of Coke Plastic Bottles!

written by Yoga David 20th January 2014



Coca Cola 2014 FIFA World Cup partner  launched a sustainability project to collect and recycle plastic (PET) bottles in Brazil.

Coca cola set 100 collection points in Brazil capital Rio, which will help remind people to recycle the plastic bottles, while also getting them excited about the major football event.

Coca-Cola has pledged to cut down on the World Cup’s environmental footprint and develop the culture of recycling.

The donated plastic bottles have been reused in the linings of 6,773 seats in the new Maracanã Stadium, the venue that will host the final match of the 2014 FIFA World Cup.

Survey shows that 92% of Brazilians believe that the 2014 FIFA World Cup should be environmentally friendly, while 50% think that the stadiums should have facilities for recycling and suitable disposal of waste.

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