Wanjiru Njenga, Marketing Manager of Pernod Ricard Kenya noted “Each generation there are a handful of artists who leave a transformative mark; and the MTV Africa Music Awards most certainly celebrates those artists who are at the cutting-edge of the thriving music industry here on the African continent. So we are thrilled to be associated with these awards that celebrate artists who define and transform the musical scene of Africa.”
She further highlighted ‘it is especially exciting for us to honour and support our Kenyan nominees’:
- Sauti Sol – Best Group
- Amani ft Radio and Weasel – ‘Kiboko Changu’ (Kenya/Uganda) – Best Collaboration
- Lupita Ny’ongo – Personality of the Year
Absolut’s commitment extends not just to music, but the positive power that it can bring. This year MTV MAMA introduces the Absolut “Transform Today” award which will celebrate the power of young individuals to transform the image of Africa through their creativity and vision
As part of its commitment to the Kenyan music scene Absolut will be sending industry influencers Muthoni Ndonga AKA Muthoni Drummer Queen and Blinky Bill of Just a Band to share in the awards evening on June 7th in Durban.
Double celebration with the launch of Sauti Sol’s ‘NISHIKE’ video
The evening was a double celebration featuring the global premier of acclaimed band Sauti Sol’s music video ‘NISHIKE’. The video and single is their first release of 2014 and is a taste of their upcoming album’ Live and Die in Africa’, made for and inspired by the continent.
In the lead up to the awards Absolut will be throwing a series of high-energy inspired parties across the city in key bars to celebrate our nominees. Further details ca be found at the ABSOLUT East Africa’s facebook page.
No celebration would be complete with an ABSOLUT experience. Guests were treated to the distinctive ABSOLUT cocktails that will be served at the MTV MAMA awards including ABSOLUT iced-honey tea, ABSOLUT Bloody Mary, Storm and Citrus Blast.