Drive Awake initiative is now targeting drivers who happen to show signs of sleepiness and in turn directs them to the nearest Cafe Amazon outlet.
In partnership with BBDO proximity, Thailand the franchise have developed an app which is free for iOS devices that will used for alert purposes for those who tend to feel tired when they drive.
The app will be placed on a car’s dashboard or GPS device holder in the car and it will use an eye-tracking technology to check if a driver is sleepy or not.
If a driver feels sleepy in the car, the app will sound an alarm to wake them up then offer directions to the nearest Cafe Amazon depending on their GPS location. After that it is the driver’s wish to have a break and grab a coffee or not and head back out onto the road.
Check out the video below it explains everything in regards to the campaign.