Yes you definitely read right!
Dubbed One Viceroy, Five Friends, Viceroy 5 has launched a campaign that will provide an opportunity for over 60 Viceroy Brandy consumers to visit Cape Town.
Just so you know, Cape Town is one of the top 50 places to go to in 2014 as stated in the travel column of the New York Times.
The three month promotion will run from 1st September to 30th November 2014 with three monthly draws where distributors, consumers, bar owners, bar managers and media will be selected.
In a statement released to news rooms KWAL Marketing Manager, Jane Mugun explained that this campaign is aimed at rewarding all stakeholders who have been supporting the brand over the years with an opportunity travel to the Van Ryn’s Distillery, the home of Viceroy Brandy in Cape Town for 4 days and 3 nights.
A tour of the distillery provides an opportunity for the stakeholders and consumers of brandy to learn about the origins of Van Ryn’s and sample the international award winning reserves with selected brandy pairing confections and canapés.
Viceroy, through a national consumer promotion will also promote its brand pillars which represent the route to market.
The pillars that represent Viceroy 5 include: The Provider (Distributor), The Brandy Master (Bartender), The Craftsman (Bar Manager), The Chauffeur (Media) and You (Consumer).
The “One Viceroy, Five Friends” campaign promotes bonding, sharing and friendships. We hope the campaign and the trip opens up new ways of interaction amongst the different groups to create memorable bonding experiences.’’ said Jane Mugun. ‘‘With the rich culture and heritage in Cape Town, the winners will have a lot to experience and carry back home.’’ She concluded.
The itinerary to Cape Town also includes a tour to the iconic Table Mountain.
…I don’t know about you, but this month I’m all about Viceroy 5!!