As part of government and industry-wide efforts to tackle obesity, Coca-Cola is set to launch a naturally sweetened drink that is third less sugar and calories than the regular cola
Following a pilot in Argentina and Chile, Coca-Cola Life will go on sale in Britain in September and it will be in a green can and the bottles will have green labels and bottle tops, making it the first new Coca-Cola since Coke Zero was launched in 2006.
The new cola is sweetened with a blend of sugar and stevia leaf extract, and a 330ml will contain 89 calories.
A regular 330ml can of Coca-Cola contains 35 grams of sugar, or 39% of an adult’s GDA (guideline daily amount). Coca-Cola Life will contain 22.1 grams or 25% of an adult’s GDA. The two other Coca-Cola drinks, Coke Zero and Diet Coke, contain no calories.
According to Coca-Cola, the new drink will be part of its commitments to offer consumers reduced, low and no-calorie drink to inspire happier, healthier lives’.
‘We are pleased to add Coca-Cola Life to the Coca-Cola portfolio in the UK,” said Coca-Cola Europe president James Quincey.
‘It complements our existing brands and is well-positioned to meet changing lifestyle trends, providing people with a great-tasting, lower calorie cola sweetened from natural sources.” He further added.
Coca-Cola Life will be available in a 330ml can, 500ml bottle and 1.75L bottle.