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BUD101: All Hail The King!

written by Fred Mwithiga 27th March 2015

Bud 101: All Hail The King

At approximately 4.25 pm on March 25th. Budweiser, the king of beers was unveiled to the public at a swanky function held at Sankara’s Sarabi Pool and Supper Club. There was red here, there was red there. There was enough red to make red wine tear.

As Viva Global’s vision is to be the leading beverage producer and distributor with commercial excellence, product premiumization, and professionalism, they were proud to introduce Budweiser, one of America’s largest beer brands, that they would now import.

Known as “The King of Beers,” Budweiser was first introduced by Adolphus Busch in 1876 and it’s still brewed with the same high standards today. Budweiser is a medium-bodied, flavorful, crisp American-style lager. Brewed with the best barley malt and a blend of premium hop varieties and only the finest two-row and six-row barley malt, hand-selected from over 2,500 American and Canadian crops.

The launch was an exciting one. The waiters graciously offered some delicious bitings that paired quite well with the Budweisers. There was also a sports based question and answer session which saw TeamEatOut scoop the gift hampers from Viva. We could probably win the olympics if we put our minds to it! Just a few buds and we’re good to go!

Budweiser is available in glass bottles of 355ml, and cans packaging of 500ml and 330ml in key supermarkets, hotels, lounges and many restaurants. Go ahead! Make sure you grab a few Budweisers for you and your buds and turn up your Easter!

Bud 101: All Hail The King

Meera Karia, Business Development Manager for Viva Global addresses the guests

Bud 101: All Hail The King

Rupen Samani, CEO of Viva Global with the Budweiser ladies

Bud 101: All Hail The King

Bud 101: All Hail The King

Bud 101: All Hail The King

Bud 101: All Hail The King

Bud 101: All Hail The King

Bud 101: All Hail The King

More beer news below!

BUD101: An Introduction To Budweiser

BUD101: Two Boys And a Bud

Budweiser Budvar: A Beer With A Story

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