Every time the UEFA Champions League Season comes around, a flurry of excitement builds up in me. From the insane goals, watching the games with the boys over a few brews and winning all the bets (I wish) there’s no easier way to say how sacred this season is to football buffs.
As Europe’s best football teams fight it out for on-pitch glory, Heineken has kicked off its new UEFA Champions League campaign – “Champion the Match” – offering fans the chance to create a great match night for them and their friends, and ensure they don’t just watch the match but instead champion it!
The premium brewer’s new campaign launch also incorporates a digital platform, #ChampionTheMatch that supports fan behaviour of using social media platforms to talk about the game, which stretches through pre-game build up, the action itself and into the post-match debate – with highly engaging and shareable content created throughout.
“With surprising Heineken twists, fans will have the tools to create a truly memorable match night experience every match week until the Final itself. Fan match days are important and at Heineken we want to encourage fans to create the ultimate match nights whether watching the match from home or at the sports bar with their friends.’’ – Uche Unigwe, General Manager, Heineken, East Africa
In addition to the digital campaign, consumer activities for the round of 16 knockout phase will run in outlets in and around the city with the headline promotion giving Kenyan fans the chance to win exclusive Heineken merchandise – including to the Final show down on 6th June 2015.
The campaign aims to drive broader appeal of match nights, by not only having live match views but also adding a first-class experience for Heineken consumers.
May the best team win!
More Heineken news below!