Cîroc Vodka kicked off the third edition of the ‘Cîroc Life ‘party series with a four-day event that started on 28th August at Milan, offering consumers the ultimate drinking experience and world-class cocktails.
The four-day experience started with a cocktail night, hosted by the Cîroc brand ambassadors Joy Kendi, Kagwe Mungai and a listening party for buzzing Nigerian artist, Nonso Amadi. He recently released a new EP dubbed ‘Free’. The 6-track EP boasts appearances from Mr Eazi, who’s featured on the dance-worthy ‘Go Outside’, as well as a duet with Simi who provides her honeyed vocals on ‘Better’.
The 23-year-old artist delivered his signature fluid vocals atop mellowed-out production throughout the EP, particularly on the opening track ‘Never’ and the title track ‘Free’. He ended the listening party on a more playful note with the track ‘What Makes You Sure’.
Speaking at the event, East African Breweries Limited (EABL) Head of Reserve Brands Nicholas Mutinda noted that the ‘Cîroc Life’ series is designed with a view to creating an unforgettable evening of music and celebration.
“CÎROC sets the standard in celebration, style and sophistication. We are always dreaming up new ways to celebrate, and this year we wanted to create something special for the third edition of our Cîroc Life Series; mixing all the best elements of glamour, entertainment and luxury,” he said.
“We chose to partner with Milan because of their shared dedication to delivering wonderful service, excellent drinks and a great experience, ” he added.
Cîroc Vodka also partnered with Milan, a top-end outlet in Westlands, Nairobi, to offer the one-of-a-kind cocktails for the ‘Take Over Thursday’ night as well as Friday night. The Cîroc Life party, which took place on 31st August 2019, was an affair of pure elegance, bringing together Nairobi’s celebrities with special performances from WDJ, DJ Fazzy, DJ Slamme, DJ Twinn and DJ Purpl.
Speaking about the Cîroc cocktails, World Class mixologist Nicholas Ndung’u explained: “The cut-glass Cîroc cocktails were specially curated for consumers to enjoy and savour. The Cîroc Hot Mama is a fine mix of Cîroc Coconut, our specially made watermelon juice, lime juice, syrup and a hint of chilli. The delicious City Girl Martini is a sweet-tart combination of Cîroc Blue Stone, vanilla syrup, passion fruit juice and Prosecco. These cocktails can all be curated easily from the comfort of your home bar.”
The four-day experience culminated with the Cîroc Sunday brunch; which offered a relaxed ambience for a brunch with family and friends. Diners seeking a leisurely weekend brunch found an assortment of light morning dishes in addition to a heartier lunchtime fare. The menu featured meals inspired by the three Cîroc variants; The Cîroc Blue Stone, The Cîroc Red Berry and The Cîroc Pineapple.
According to a report by global market intelligence firm, Euromonitor International, the increase in the number of Kenyans with higher disposable incomes, global exposure and refined tastes have fuelled demand for premium alcoholic brands such as Cîroc.
Cîroc is a part of the Diageo Reserve Luxury portfolio, locally traded by EABL. Cîroc has continued to make its mark on the social scene hosting some of the most glamorous events within the region.
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