The chocolate industry is worth an estimated $110 billion dollars a year, CNN has reported. Wealthy areas of North America and Europe consume most of the world’s chocolate, while most cocoa beans are grown in West Africa
A Netherlands’ based network Metropolis TV to a journey to one of cocoa farm in Ivory Coast earlier this year to interview the farmers about the setback.
The average cocoa farmer lives on less than the equivalent of $2 a day, while under 5% of the price of the average chocolate makes its way back to the farmers, according to Oxfam.
Metropolis TV gave some of the farmers’ a chunk chocolate to hold and taste for the first time. Check out their responses on the viral video below