The Kenyan Media Immersion Mixology Contest came ahead of the Diageo Reserve World Class Final to be held in the UK from 28 July-1 August in which 50 of the world’s best bartenders will compete for the coveted accolade of the World’s Best Bartender.
The opportunity tested the media’s mixing skills while introducing them to the world of Diageo Reserve, as Kenya is launched into the global luxury drinking experience.
During the exclusive event, the media were introduced to the highest standard of mixology skills in action and also had the opportunity to engage with Tim-Etherington-Judge, who has thrilled cocktail enthusiasts as far abroad as Cornwall, New Zealand, India and around Africa with his unparalleled knowledge and bartending flair.
Journalists were also given a chance to learn from Tim, who has also being spending time in the country training and transferring skills to over 40 budding mixologists at the Diageo Bar Academy in the hope that Kenya will have a place at the Diageo Reserve World Class global finals in 2015.
“This contest was a fitting way to introduce Kenya to the world of Diageo Reserve, by incorporating the luxury, skill and excitement inherent to the brands represented by Diageo Reserve. The event also allows me to personally engage with the media and I am always excited to share my skills and knowledge,” says Tim.
Members of the media had a chance to mix it up against their colleagues as Tim trained the “contestants” on creating a perfect cocktail, before challenging them to a “Cocktails Against the Clock” test, where they were tasked with creating a perfect cocktail in a strictly timed environment.
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories with Diageo Reserve’s key tenants being luxury, history and craftsmanship.
These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.