Diageo kicked off the second edition of the Singleton Social on Sunday, 29th December at K1 Klubhouse; offering consumers the ultimate drinking experience coupled with good music, good food and great ambience. Setting the tone for the end of year festivities, ‘The Singleton Social’ was an affair of pure elegance, bringing together Nairobi’s celebrities and special music acts from Tim Reynolds, Tanzanian Artist Barnah Omar and Brenda Maina.
The Singleton draws its inspiration from the ethos of the Arts and Crafts Movement, a movement that celebrated craftsmanship and detail. The whisky sought to elevate the experience through partnering with the K1 flea market to deliver the great ambience.
“The Singleton Single Malts are perfectly balanced and crafted to deliver immediately enjoyable whisky experiences that are accessible and appealing to both newcomers and whisky connoisseurs. We chose to partner with the K1 flea market because of their shared dedication to delivering wonderful service, excellent drinks and a great experience,” said Grace Nshemeire, EABL Head of Spirits.
Singleton is Diageo’s top Global Priority Brand under its Single Malt Portfolio and is ranked as the 5th largest Malt brand globally. The introduction of the new range is expected to stimulate EABL’s competitiveness within the single malt market category and spur growth in the spirits category.