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FAFA 2013 Kicks off with the Emerging Designers Show, FAFA INSIGHT

written by EatOut 12th June 2013
Ann McCreath, Aprelle Duany - Kiko Romeo, stylist Eddie Kirondo

Ann McCreath, Aprelle Duany – Kiko Romeo, stylist Eddie Kirondo

The Festival of African Fashion and Arts (FAFA) kicked off its 2013 campaign with the FAFA INSIGHT SHOW on June 8th 2013, held at Seven Grill & Lounge, Village Market.

FAFA judges

FAFA judges

This glamour-filled afternoon showcased the best of emerging designer talent. It is the culmination of an eight week process to bring together the most promising, innovative and passionate up-and-comers in the industry from around Kenya. Twelve designers made the cut, showcasing both fashion and accessories, with the theme for 2013 being ‘Beyond Tribes’ #Kenya at 50.

collection by Ian Mwenda

collection by Ian Mwenda

Collection by one of the emerging designers

Collection by one of the emerging designers

Accesssory collection by Ami-Doshi Shah

Accesssory collection by Ami-Doshi Shah

Each of the entrants were required to submit three creations, sketches of their proposed mini collection they would present at FAFA INSIGHT if selected and the inspiration behind the collection. Those shortlisted through to the fashion show have put together five looks that were showcased.

Winning design by Waithira Kibuchi

Winning design by Waithira Kibuchi

Waithira Kibuchi receiving award by FAFA founder Ann McCreath

Waithira Kibuchi receiving award by FAFA founder Ann McCreath

Winner Emerging Designer: Waithira Kibuchi

Her style is best described as ‘a cocktail of simplicity, a dash of daring and a distinctive flair for detail’. The concept for her winning collection is inspired by Joy Adamson’s ‘The People’s of Kenya’. It is contemporary Kenyan drawing references mainly from the draped garments of the pre-colonial era.

 

Ami Doshi Shah receiving runner up award

Ami Doshi Shah receiving runner up award

Runner Up: Eat Out’s own Ami Doshi-Shah  for her jewellery collection that explores the innovative use of readily available materials.

Judges Hebret Lakew, Jamil Walji and Pinky Ghelani

Judges Hebret Lakew, Jamil Walji and Pinky Ghelani

The judging panel for the fashion and accessory collections included: Jamil Walji (winner of FAFA INSIGHT 2012), Pinky-Ghelani (celebrity), Eddie Kirondo (stylist), Hebret Lakew (Head designer of Kooroo) AND Helen Wandera (Representative from CBA Bank).

Judge Zachery Musembi with Adele Dejak director Emma Cavendish

Judge Zachery Musembi with Adele Dejak director Emma Cavendish

The winners of both the designer and model competition will go on to showcase their work at the elite FAFA finale Fashion Week in November 2013 alongside big name designers from across the continent. The winning designer will also have the opportunity to attend the CBA Business of Fashion Workshops for free.

Collection B

Conceptualised by Ann McCreath, creator of Kenyan fashion label KikoRomeo and founder of FAFA, the objective of FAFA INSIGHT ‘is to draw attention to the creativity and sophistication that exists locally.  We are geared towards inspiring creativity in Kenya and shining a light on the rich culture that exists’. FAFA INSIGHT is a hugely successful platform for emerging talent. Designers from previous years have gone on to develop commercially viable collections and gain significant exposure.

 

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1 comment

lucia@luciavdp.com'
Lucia van der Post 1st May 2014 - 10:21 AM

I am a journalist writing a piece on African design – i.e. things designed,and created in Africa by AFrican designers – this looks wonderful. I am writing for the Financial Times How To Spend It magazine – could you pleae give me more information. Are any of the clothes sold online? or where can they be bought? Any more infomration would be gratefully received

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