World’s Most Awarded Single Malt Scotch Whisky takes signature 12 and 15 Year Old expressions to the next level unveiling it in Kenya ahead of other African markets.
Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, pays homage to its origins in the Valley of the Deer with a striking new package design for its 12 and 15 Year Old iconic whiskies. The new packaging is currently being rolled out in Kenya, making it the first market on the continent to unveil the refreshed look.
The bold new look celebrates Glenfiddich’s maverick beginnings and family-run heritage and combines it with a more sophisticated and elegant design. The 12 Year Old has been given a refined makeover and is now known as the ‘Our Original Twelve’, defining it as the brand’s signature expression. Meanwhile, the 15 Year Old has been rebranded as ‘Our Solera Fifteen’, as a more overt celebration of the brand’s Solera system; a true innovation in the whisky industry. The redesign creates stand out through a fresh and distinctive new look, and is intended to appeal to current drinkers, as well as entice those around the world who are keen to discover the wonderful world of single malt whisky.
Glenfiddich means “The Valley of The Deer”, and its location in Speyside, Scotland, is where William Grant, Glenfiddich’s visionary founder, turned his dreams into reality by hand-building the distillery with the help of his seven sons and two daughters in a single year. On Christmas Day, in 1887 he proudly distilled the company’s first batch of spirit. In honour of the brand’s home, the new design now features this clearly defined valley, indented into the face of the glass, to give a more chiselled profile. The iconic Stag symbol, featured in gold, also proudly sits within the V of the valley shape. William Grant’s signature is gold emblazoned on the bottle top.
Mulunda Kombo, National Brand Ambassador highlights: “We are delighted to be the first market on the African continent to unveil the new look. The redesign has a distinct reference to Glenfiddich’s heritage and draws on inspiration from the special place where it is produced, Speyside. The flagship range of expressions is not only the world’s most awarded single malts but is also decidedly favoured in Kenya. We believe that this contemporary look will be appreciated by our community locally but will also encourage new whisky enthusiasts to delve into our taste experience.”
Kombo, further highlighted “one out of two first time single malt whisky drinkers are most likely to discover and opt for the Glenfiddich 12 Year Old. This is a true testament to craftmanship and a reason why we are the World’s Most Awarded Single Malt Scotch Whisky”.
Glenfiddich’s signature malt, ‘Our Original Twelve’, is matured in the finest Oloroso sherry and bourbon casks for at least 12 years, before being uniquely married in oak tuns, to give a beautifully balanced nose complemented by refreshingly rich and complex notes of fresh pear and subtle oak. The Glenfiddich 15 Year Old, now proudly called ‘Our Solera Fifteen’ is a single malt innovation first pioneered in 1998. The Solera system marries whiskies matured in sherry, bourbon and new oak casks. Always kept at least half full, the Solera Vat creates a harmonious whisky with deep layers of warm spice, honey and fruit, that gets richer and more complex every year.
Other expressions by Glenfiddich will be rolled out subsequently with the Small Batch 18 Year Old following suit in 2020 ,and the exceptional 21 Year Old in 2021.
Available in the following retail outlets across Nairobi: Carrefour (select outlets), Chandarana (select outlets), QuickMart and Naivas.