The green city in the sun as Nairobi is popularly referred was reignited green with the latest Nairobi City inspired campaign by global Dutch brewer Heineken®, dubbed ‘Open Nairobi’.
Open Nairobi, aims to inspire Nairobi natives to view the city in new light , and experience all the positive energy Nairobi has to offer ; opportunities, adventure and fun. The fully integrated campaign includes a first of a kind, limited-edition Nairobi Heineken bottles.
The bottle was a welcomed surprise following last year’s Heineken cities of the world campaign that had 6 different labels of 6 cities; Amsterdam, London, New York, Rio de Janerio, Singapore and Shanghai.
Heineken Country Manager, Nina Ndabaneze noted that, ‘‘Every great city offers an endless adventure within its sky-scraping towers and neon lit streets. The Open Nairobi campaign reinforces the notion that we should never stop exploring our own urban backyard.’’
Priced at the same as the regular bottle, Heineken® aims to keep consumers engaged with their latest innovation through re-igniting the party scene in Nairobi with different on-trade activations and during the ongoing 2015 Rugby World Cup match screenings in Kenya.
‘‘Nairobi is an iconic global destination associated with its worldly culture, unique experiences and vibrant social scene. The concluded Global Entrepreneurship Summit co-hosted by the President of the United States in the month of July within Nairobi, is one of the examples that denote Nairobi a city to watch out for.’’ Nina further stated.