There is good news for Jameson Irish Whiskey fans. Last week saw the unveiling of their new Brand Ambassador in Kenya at a glitzy evening at Aqua Blu Lounge, Westlands.
He takes over from Nelson Aseka who is now, the Africa Regional Brand Ambassador for whiskey brands under the Pernod Ricard portfolio ; JAMESON, CHIVAS, ROYAL SALUT, The GLENLIVET and BALLANTINES.
George Karanu is responsible for carrying out brand education for JAMESON Original and JAMESON Select. He will spearhead tastings of the highest standard to key and influential consumers, trade partners as well as bringing the iconic brand experience to life on the party scene. George previously worked for Safaricom.
“Passion is energy, and has the power to focus you onto what excites you. JAMESON excites me. It is alive and significant to me. It’s more than a whiskey, it’s a lifestyle.” George noted with great enthusiasm.
With music by DJ HYPNOTIQ, guests were treated to an evening of JAMESON cocktails and canapés with a chance to win exclusive JAMESON merchandise; with one lucky guest, EDDY OLANG walking away with an IPAD.