Kenya Breweries Limited recently relaunched its premium beer, Tusker Malt giving it a refreshed and an even more refined look. How do you advertise a premium beer? You get a premium personality as the face of the brand! Award winning media personality, Jeff Koinange stars in the new Tusker Malt advert, The Taste Of Legends and trust me, it is a must watch.
Though Jeff isn’t on his iconic bench interviewing some random known figure, we get to see him by the bar ordering his second (could be his third perhaps?) Tusker Malt. The advert is a moving cinematic piece that would have you getting up from your desk and heading out to get yourself a nice cold one. Trust me, when you watch it below, you’ll catch my drift.
Tusker Malt only uses the finest Kenyan ingredients with hand picked malted barley from Narok, carefully selected hops, yeast and water from the Aberdares. Nothing is taken to chance when brewing this beer and given the number of gold awards it wins, its clear to see, it is a legend. Excuse me as I go get my Tusker Malt.