In celebration of National Margarita Day, Jose Cuervo, took to heights no other tequila brand has reached. Jose Cuervo went to space. Your favourite tequila brand had its shot out of earth, mixed up a margarita and found its way back home.
How did they do this? In partnership with their agency, McCann New York, they launched a container of margarita, using aerospace tech and GPS tracking in the hope to mix up a margarita and parachute it back to Mother Earth.
Severe gusts of wind shook up the container, mixing up the ingredients, and the extreme temperatures froze the margarita. At 100,000 feet in the space, the weather balloons that carried up the container, burst and it parachuted back to Earth. Poor aliens, guess they’ll have to wait a little longer to taste a margarita. How did it taste? Don’t believe me? Just watch!
adapted from adweek.com
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