If you watch ‘Love and Hip Hop Atlanta’ you must know who K. Michelle is. Yes she has her drama and all but she is making serious moves! Jack Daniels Liquor Brand recently appointed singer and reality show star K Michelle as their new brand ambassador. Michelle is the first African American to be picked as Jack Daniel’s brand ambassador.
Her love for the brand has finally paid off for the 31 year old who is currently working on her third studio album and Season 2 of her spin-off reality show, K Michelle : My Life.
Proud of the endorsement, she took to her Instagram after a visit to the Kentucky Headquarters and this is what she had to say,
“Listen! Dreams really do come true. I’ve been a Jack Daniels drinker for years. When I got my record deal I told Atlantic Records that I really wanted an endorsement with this company.
I stayed focused on battling my demons and becoming a better woman. Out of no where 2 years later I got the call that Jack was interested in me becoming their new brand ambassador. Today history was made.
I am the 1st African American ever to be endorsed by this amazing brand. What makes it even better is that this company is really focused on diversity and race relations. They actually care! I love everything they stand for!
I’m so honored to be apart of this family. They never judged me once for my past, but embraced the woman I’ve become. Just a great family driven business. Can’t wait for you guys to see what I have in store”