Kahawa Diaries

written by Fred Mwithiga 21st March 2015

Kahawa Diaries


About 14 Years ago when Viva Global’s CEO, Rupen Samani, started the company upon his return from years of study in the UK, his first product shipment was an energy drink! Today, Viva Global is one of the biggest distributors of premium wines, beers and spirits in Kenya. The way he takes his coffee tells us that Rupen doesn’t waste time when it comes to getting things done. He is also a man who values good flavours and doesn’t skimp on quality.

How do you take your morning coffee
Straight black with no sugar and no milk.

What’s your morning routine?

I wake the babies up at 07.00 then I change them while their mom prepares the milk. I get dressed, play with kids again, leave home around 08.30, reach office at 09.00 and have coffee whilst catching up on emails.

What’s your favourite pastry?

I’m not really a pastry guy. But if I had to choose, then a plain croissant.

What’s your ideal way to take a coffee after a meal?
Double espresso.

What are some of the things that inspire you to keep going every day?
My twin boys. You really see life in a different way when you have children. My whole perception of life has changed and I look at everything more positively

How many languages do you speak?

Five and a half: English, Swahili, Hindi, Gujarati, Spanish and French. French is the half. I feel that knowing Spanish is actually what got us into partnership with Concho Y Toro wines. At the time that I called them, they were a very big and aggressive company. I think I managed to speak to their export director that day simply because they probably found it interesting that a Spanish speaking Kenyan distributor was reaching out to them.

Who do you look up to?

My dad, he’s taught me a lot and supported me from the start. He was one of the first people that encouraged me to start Viva.

What do you think it takes to start your own business?
You need to be creative and brave.

Business-wise what has been your biggest lesson?
Making money is not the most important thing, relationships and partnerships matter a lot more.

Where do see yourself in 10 – 15 years?
On my own vineyard—either in Spain, Italy or the United States— sipping a glass of red wine and reading a book.

Kahawa Diaries


Whether you’re hosting a casual office breakfast/tea, having friends over on a weekend morning or looking for something colorful for the kids to eat, you’ll want to try this. It’s always great to have a nice breakfast and coffee at one of the inviting Dormans branches. With ideas like this however, you can pop in to a Dormans near you, purchase a well-made treat and in minutes have these fun bites ready to impress.

You’ll need:

  • A pack of toothpicks
  • Dormans original waffle (comes with a side fruit salad and a helping of maple syrup)

How To Do It:

Chop the waffle into small, 1,5cm chunks and set aside. Decant the fruit salad. Proceed by taking a toothpick and piercing a waffle chunk with it, follow up with a piece of fruit, and then a waffle chunk and then another piece of fruit. Repeat with remaining pieces, vary the order and colour as you wish. Serve with a side of maple syrup and enjoy.

The Classic Belgian

If you have a sweet tooth and a weakness for the look and taste of light fluffy waffles, then you need to try the Dorman’s Classic Belgian! This sweet temptation is perfectly crisp on the outside, light as a feather on the inside and topped with two creamy scoops of ice cream. Paired with a beverage of your choice, this waffle is a treat any time of the day.

Coffee news? Find more below!

Kahawa Diaries With Marek Fuchs

Kahawa King: The Competent Barista

Jeremy Block Takes On The Kahawa Diaries


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