Kenyan Originals launched two new craft gins to join their varied repertoire of drinks. The two new gins namely Classic and Tambuzi was unveiled at an exclusive party hosted by the company at Ate Restaurant on 7th July.
Using the incredible botanicals available in Kenya, the two drinks are infused with the spirit of Kenya. The first gin dubbed Classic is robust, aromatic and distilled with bitter orange leaves from Kilifi, lemongrass from Kabati, bay leaves from Kinangop and roses from the Mt. Kenya region. The second gin, Tambuzi, is fresh, floral and distilled with real cucumber, a hint of hibiscus from Meru and the scented rose from Mt. Kenya.
Speaking at the launch, Renee Kamau, the Head of KO Marketing said, “Kenyans have fully embraced the ginnaisance and are really enjoying riding the wave. As one of the leading craft beverage companies in Kenya, innovation and originality is in our DNA. As such, we, at African Originals, wanted to ensure that a Kenyan crafted and locally distilled brand is part of the ongoing ginnaissance.”
According to market reports Kenya’s gin market has grown exponentially over the last two years; growing from a $3 million market in 2015 to a forecasted $15 million in 2025.
As a team, we really enjoy creating new liquids and building a house of brands that can support the liquid credentials. Look out for more exciting new innovations from us,” she added.
The two products show the company’s commitment to sourcing as well as experimenting with new ingredients and methods, to create original drinks that match the vibe and creativity of the Kenyan people.