However, it wasn’t always this way. Did you know Lobsters were once regarded as “the cockroach of the sea” and was usually fed to servants, migrants and cats.
Lobster was the laughing stock of the much seafood. It was regarded as a dish fit only for the poor; even to have lobster shells in your house was frowned and looked upon as a sign of poverty.
Amazingly today lobster is seen as one of the poshest of the posh, the cousin of caviar. So, we are wondering how the hell this happened?
Well it starts with industrialisation era. This is when the railways began to expand across America, transportation managers soon realized that if no one apart from the natives who lived on the coast knew what lobster was, their trains could serve it to inland passengers like it were an exotic rare item.
The plan seemed to work as people started demanding for lobsters past the railways and it did not hurt that around this same time around late 1800s, chefs discovered lobsters tasted much better when cooked live.
Restaurants got the memo too. Funny thing during World War II, lobsters were not rationed like other foods, so people of all classes began to devour it and “discover” its deliciousness. When it came to the 1950s, lobster established itself as a bona fide luxury food item for all classes.
So what have we all earned here? That lobster itself never changed over time, but rather the attitudes and perceptions of people towards it is what drove the change in consumer behaviour.
These days, lobster holds a high place as one of the most expensive items any restaurant that serves seafood’s or is usually reserved for special occasions only.
That being said and done, we bet it’s only in a few more years ’til spam becomes the filet mignon of red meat.