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The Macallan Whisky Unveils The 1824 Series In Kenya

written by Yoga David 19th December 2013
The Macallan Amber being displayed at Swank Afro-fusion Edition

The Macallan Amber being displayed at Swank Afro-fusion Edition

The Macallan Whisky has unveiled a new scotch brand for the Kenyan market dubbed The 1824 Series which brings together two of the most important elements, or greatest strengths, of The Macallan; natural colour and sherry seasoned casks.

Together these create a signature Macallan character, embracing all the defining elements, which have made it one of the world’s truly great single malt whiskies.

The Macallan Whisky Maker, Bob Dalgarno, has created each of the expressions by identifying the natural colours formed during maturation in different cask types and putting them together to create the character informed by those colours.

The Macallan’s world of colour comprises the broadest spectrum of colour tints from very light and golden to very dark mahogany.

Speaking to EatOut Kenya in regards to the brand during one of their unveiling event, The Swank Afro-fusion at Karura forest, Macallan Marketing Executive Eddy Wachiuri said, “ The new 1824 series is a scotch from Scotland and it is like the Rolls Royce of whiskies.”

“ The brand was introduced worldwide in the early 2013 and for Kenyan market we got the brand three months ago.” Wachiuri added.

[pic//themacallan.com

[pic//themacallan.com

 The 1824 Series is 100% sherry cask matured, 100% natural colour, 100% Macallan and they include:

Amber

A floral, citrus sweet nose gains presence, commanding a chorus of sweet vanilla notes over freshly harvested grain. Raisin, sultana and cinnamon look on as toffee apples and candy floss step into the limelight. On the palate, fresh green apples and lemons mingle with cinnamon. Ginger notes hover as fruit takes over, with subtle oak lingering. The finale is light to medium, with soft fruits and cereal, slightly dry.

SIENNA

A warm opening with a subtle vanilla nose, persistent yet not overpowering. Orange arrives, turning zesty and sharp, though tempering green apples add freshness and balance. Next comes a white chocolate truffle, chewy and sumptuous, with elegant oak notes. Dates, figs and raisins lead the palate then make way for nutmeg and ginger with a splash of oranges and apples, before vanilla returns. The final fanfare is gentle, smooth and warming.

RUBY

Spanish Oak piques the nose before reluctantly admitting rich, dried fruits and an edgy trickle of treacle. A hesitant sweetness enters, then oak returns, burnished and mature. On the palate a rush of ginger, nutmeg and resin herald orange, sultana and raisin with their restrained but pervasive sweetness. A hint of cloves, but with oak the undisputed maestro. The finish of this ruby-red spirit is long, lingering and reflective

“ Those are the three types Amber which is the entry level and will be retailing at Ksh7500, Sienna goes for Ksh12000 and Ruby will cost Ksh26000 per bottle,“ said Wachiuri.

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