Pernod Ricard’s in-house mixologist Yvonne Wairimu has been selected to represent Africa at the annual prestigious “Tales of the Cocktail” a premier series of cocktail festivals.
Tales of the Cocktail festival, is a Cocktail Apprentice Program (CAP) which this year will be held in New Orleans, USA. A cohort of apprentices will hail from 10 countries including Kenya, Greece, China, Ghana, Canada, and the Cayman Islands. Sponsored by Pernod Ricard, this program gives 40 accomplished and up-and-coming bartenders the opportunity to learn alongside some of the world’s most respected experts as they work the seminars and large-scale events at Tales, New Orleans.
Yvonne Wairimu has worked within the local bartending industry for more than 15 years and is one of the female pioneers focused on raising the consumer experience. Her award winning cocktails won her the title prize at the Professional Mixology Challenge in 2012. And since then has gone on to work closely with a selection of international bartenders coming to Kenya as well travelling to Sweden – the home of Absolut Vodka, developing her skill set under the tutelage of the master distillers. In a heavily male dominated industry, Yvonne a young mother has garnered a reputation for being widely regarded and respected within the industry.
Renee Kamau, Jameson Brand Manager, East Africa noted, “Over the years,Pernod Ricard Kenya has been at the forefront in raising the bar within the art of mixology, offering local bartenders a platform to show case their craft and creativity. We are thrilled that Yvonne will be representing not only Kenyan mixologists at the program but also putting local females firmly onto the international scene. We eagerly anticipate her return to see the new innovations she will bring back to Nairobi”.
After Tales concludes, CAP members will be eligible to apply for the Cocktail Apprentice Scholarship Program. Founded by Tales of the Cocktail, the Scholarship Program has annually helped former apprentices pursue further learning opportunities for the past 7 years. After undergoing a rigorous selection process, former apprentices are selected to receive funding for a wide variety of projects, from those designed to further their career to those designed with intent to educate the cocktail community.