The French Champagne House delights the world on June 22 as it toasts to Moët Impérial 150th anniversary
Moët & Chandon held its annual Moët & Chandon Grand Day, a day of sparkling celebrations around the globe where, for 24 hours, friends and guests of the Champagne House came together to raise their champagne glasses in a worldwide toast to the 150th anniversary of Moët Impérial, a global icon of celebration since 1869.
This year, the Moët & Chandon Grand Day, an annual Rendez-Vous debuted in 2016, continued its festive tradition with a glittering lineup of events celebrating the epic journey of Moët Impérial which, from the world’s podiums to Hollywood’s red carpet, has marked personal & public milestones launching global celebratory traditions for 150 years. From day to evening and well into the night, Moët & Chandon brought together over a million people from New York City to Ibiza and London to Nairobi, in a bubbling toast to its universal icon of celebration. Guests were invited to celebrate their own iconic #MoetMoment with a glass of the alluring signature Moët Impérial, a style of champagne defined by a bright fruitiness, a seductive palate and an elegant maturity.
In Nairobi, the 24-hour celebrations began with a media breakfast attended by the French Ambassador in Kenya and Somalia, Aline Kuster- Menagér, government officials and key trade partners of the French champagne house. This was followed by a gypset brunch served at the luxury boutique hotel – the Tribe. Gourmet canapes were served, designed around bespoke food pairings curated by a talented chef, as guests toasted with the vibrant Moët Impérial to an iconic occasion of their lives.
Later on champagne lovers danced the night away, where Moët & Chandon Grand Day brought its own special touch to Kiza Lounge presenting ‘Studio 1869’, a contemporary reinterpretation of New York City’s 70s glitz and glamorous discos through the lens of Moët Impérial, regular presence on their exclusive guest list of celebrities that were whisked past those legendary velvet ropes.
“Moët & Chandon is synonymous today with celebration because, for almost three centuries, we have combined our ‘savoir-faire’ (know-how) with our own art of the fête to perfect a unique ‘savoir-fête’ that has made our champagnes a great choice for toasting both intimate moments and important milestones,” says Alexandre Helaine Market Manager Eastern Africa Moët Hennessy. “On this Moët & Chandon Grand Day, we are thrilled to celebrate the 150th anniversary of Moët Impérial, our signature champagne that has embodied the grandeur of the House since 1869.”
Since 1743, Moët & Chandon has been a master of the art of celebration and savoir-fête contributing to the enduring appeal of celebratory installations, like the champagne pyramid, that has become a worldwide tradition. Today the champagne pyramid is a signature symbol of the House and this art installation was the spectacular centrepiece of the events that took place on Moët & Chandon Grand Day, to set the “flow” of overflowing and festive generosity.
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