The new and improved version of the lemon and lime flavoured fizzy drink will contain 30% fewer calories and will see the 35g of sugar replaced with Stevia, a sweeter alternative obtained from the Paraguayan plant.
The move is part of a new anti-obesity drive by Coca-Cola as a result of a call from the British Government to address the issue; a move that has already been adopted by the French version of Sprite.
In a statement Coca- Cola explained the replacement Sprite will completely substitute the current Sprite instead of being added as a mid-calorie addition.
There are concerns for the use of Stevia as a natural sweetener as it may leave a strong liquorice aftertaste and is also more expensive than commonly-used artificial sweeteners such as sucralose and aspartame.
Coca-Cola’s new marketing strategy will include outlining the selection of changes it is making to address obesity such as providing more diet options which make up of their 45% of their sales.