In its opening weekend, Nairobi restaurant week in partnership with Heineken proved to be an overwhelming hit with the public and establishments alike. Four days into the weeklong culinary experience and restaurants have already registered a significant increase in patrons wanting to take advantage of the unique experience. Bamboo, Zen Garden and Jiko at Tribe Hotel both sold out their 250 limited-edition offering within three days with several others such as About Thyme and Pablos, Best Western recording similar numbers as well.
Nairobi Restaurant Week (NRW) in partnership with Heineken is about applauding the finest food the city has to offer. Whilst the top chefs have been busy putting their gastronomic skills to the test, restaurant-goers too did not disappoint. Many Kenyans, mostly young professionals, made use of this wonderful opportunity to dine out at the more premium, exclusive and otherwise pricier establishments. Online booking engine EATOUT noted that 85% of reservations were being made by women, with most of these made for couples. More than half the people were also making multiple reservations to try as many outlets as they can within the eight day campaign. One of the main aims is to allow consumers to ‘open their world’ with new restaurants and dishes. Based on the impressive results of the first days, this is clearly happening.
Shreya Karia, Director at Taste Events noted ‘Nairobi residents have used this as a wonderful opportunity to discover new gems within the local dining scene that they would normally not frequent. Across the board we’ve seen patrons embrace the spirit of Nairobi Restaurant Week by getting out there and indulging their culinary palate like never before. The restaurants have done an exceptional job in ensuring they delivered a great experience.’
Koen Morshuis, General Manager of the HEINEKEN East Africa Import Company says “We are very impressed by these first results and are happy to see that Kenyans are opening their world by sampling new dishes and restaurants. We also see this appreciation for quality in the great response Heineken® is receiving from consumers. This Nairobi Restaurant Week celebrates premium quality in the hospitality industry and we invite everyone to participate before the last seats are also taken.”
Nairobi Restaurant Week in partnership with Heineken will continue for another three days up until February 6th 2014. Detailed listing of restaurants and menus can be found at http://nairobirestaurantweek.com. Taking part is simple. Patrons simply visit any participating establishment as they normally would and order off the special NRW menu which are limited to the first 250 patrons at each outlet. While there is no need to pre-book, it is highly recommended and can be done by calling 0711 222 222 or by booking online at www.eatout.co.ke.
Nairobi Restaurant Week is organized by Taste Events Ltd (the team that brought the highly acclaimed Taste Awards 2011 and 2013 to Kenya) and Heineken, the worlds’ most international premium beer. It is a programme designed to promote the quality of the local restaurant industry and drive patrons through the doors of participating establishments to sample new dishes.
Other partners of NRW week include: EatOut, SHK Consulting (both of whom are the co-founders of Taste Events), Four Cousins, Maggi, Magnum Cream Liquer, Nestle, Olivia, Orbit, Raka Cheese, Slater & Whittaker, Travelstart,
Van Loveren Wines. Media partners include: Kiss 100FM, Classic 105FM, XFM, East FM. UP Magazine who will be producing a special Food edition of their popular magazine especially for Nairobi Restaurant Week.