Mr. Marc Beuve-Méry, Pernod Ricard Regional Director East Africa and CEO Pernod Ricard Kenya, hosted a Press Conference at the Villa Rosa Kempinski to share information of the Global Giant’s performance and Supply Chain model.
Established in August 2012, Pernod Ricard Kenya is a hub for East Africa and Indian Ocean Islands, mainly focused on the three most dynamic categories: Whiskies, Liqueurs and Vodka.
Beuve-Méry sees big opportunities in Kenya: “Our portfolio of Premium international spirits including such iconic brands as Jameson, Chivas Regal, Absolut and Malibu, perfectly responds to the aspirations of modern Kenyan consumers, looking for high quality drinks.”
Locally in Kenya, PRK imports their portfolio of brands directly from the countries of origin and distributes through an authorised network of distributors.
Pernod Ricard Kenya is one of the founding members of RADCA (Responsible Alcohol Drinks Company Association). The association was established by the Major producers and importers of Alcohol beverages in Kenya. The aim of RADCA is to co-ordinate and direct activities to reduce alcohol related harm in Society and promote responsible consumption.
Here are some of how the event went down.