Premium Italian beer brand Peroni, today unveiled their brand new 500ml can at a intimate press event held at the popular Mercury Pub in Nairobi’s Junciton Mall. Distributed by Crown Beverages Limited, a subsidiary of SAB Miller, Peroni or Peroni Nastro Azzurro as it is officially known, is Italy’s number one premium beer. According to the brand’s website:
Peroni Nastro Azzurro is the premium Italian beer that is brewed using nothing less than finest hops, purest Italian water, best Italian maize and malted barley and the most rigorous, quality assured brewing process. It is this unique Italian blend of ingredients that helps make Peroni Nastro Azzurro una birra superiore.
Pinkie Nyandoro, Crown Beverages Marketing Manager “The can pack translates to approximately 60% sales of the premium beer category in key supermarkets. We there for saw a great business potential in making a foray in this by adding 500ml to the Peroni collection”
Above: EatOut’s cool invite to the launch event at Mercury Junction.