Relaunching affordable quality whiskey into Kenyan market

by David

Kenya Breweries is pleased to relaunch an affordable quality whiskey whiskey into the Kenyan market, primarily targeted at young, upwardly mobile and fun-loving consumers of both genders. Mr Dowell’s is a smooth and fairly-priced whiskey with an unmistakable golden colour that signifies its quality as well as aesthetic appeal.

Priced at between Sh220 for 250ml bottle and Sh700 for a 750ml bottle, the new whiskey targets discerning consumers who desire quality at an affordable price, assuring them of the high quality standards associated with Kenya Breweries, Kenya’s premier alcoholic beverage manufacturer.

KBL MD Mr John Musunga signing the Mr Dowells cut out during its relaunch at EABL offices

“Mr Dowell’s is an internationally renowned whiskey made from a blend of Scotch whiskey, imported malts and a select African spirits,” said the innovations manager Ms Faith Nyambura, “It contains 40% ABV in a bottle of 750ml. At KBL we are constantly finding new ways to innovate and produce quality products at an affordable price to discourage use of illicit brews.’’

EABL Group MD Ms Jane Karuku signing the Mr Dowells cut out during its re-launch

Packaged in a tamper proof bottle that is also aesthetically designed to give it a contemporary look, MrDowell’s is a beverage that meets the changing realities of modern times; it can be enjoyed in small groups in a social setting or by individuals who desire to have a great time with their families or close associates within the comfort of their homes.

It was introduced into the Kenyan market as part of Kenya Breweries response to the ever changing tastes and preferences of Kenyan consumers and also to meet the growing demand for spirits in the market at an affordable price.

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