Premium cognac brand, Rémy Martin, launched their global campaign “One Life. Live Them” yesterday evening at Fairmont The Norfolk’s Tatu Restaurant with Kenyan inspiring artist Kennedy Ombina aka King Kaka, as the face of the campaign.”One Life. Live Them” calls for individuals to explore a life that is rich with experience.
The call “One Life. Live Them.” encourages people to live their lives to the fullest,” explains Alvin Saal, Rémy Martin Marketing Manager, Africa. “We want to inspire people to explore their many talents and diverse interests, instead of simply being defined by a single path. In partnering with King Kaka we could not have found a more inspiring gentleman. He is someone who truly embodies the concept of being defined not just by one thing, but by many”.
The Rémy Martin ethos is rooted in the belief that we must reveal our many talents. Just like the perfect cognac is a blend of different eaux-de-vie, a fulfilled life is one of many paths, crisscrossing like the arms of a tree – the realisation of all your talents and creative desires, whatever they may be. The “slash generation” embodies this mindset and sees fulfilment as a realisation of all these talents. Rémy Martin recognises this new generation and salutes them.
The global campaign is being unveiled for the first time in Kenya with King Kaka as the face. Rémy Martin selected him because of the range of experiences he has, and the exceptional accomplishments that he has achieved. The campaign comes alive through print and video in which King Kaka describes his “slashes” – the passions that drive him and which make him unique.
“We are here to build, don’t hold back and don’t wait for success to come to you. We must dream big together and give back to the community that brings us up. Together we can go far. So do big things and go for it. Don’t be afraid to fail, because only by learning these lessons can we succeed”, he highlights.
King Kaka joins a host of notable personalities that have previously graced the “One Life. Live Them.” campaign including Hollywood actor Jeremy Renner – you might know him as Hawkeye, one of the Avengers , Nigerian DJ Jimmy Jatt and South African technology entrepreneur Madoda Khuzwayo.