Amarula– if the word alone does not evoke fond memories of the movie ‘Animals are Beautiful people’ then you’re on the wrong path my friend. I remember watching the nature documentary a few years back, it was one of the funniest things i’d ever come across. Drunk animals, full with their bellies on the Marula fruit, made for great entertainment. If you havent’t watched it, please do.
However, as the years have progressed, my perception of the hilarious Marula tree has metamorphosed to an appreciation of the fruits it bears. Amarula, a cream liqueur from South Africa is made from cream and the fruit of the marula tree which only grows in one area of the entire planet, the warm, frost-free regions of sub-equatorial Africa.
To produce Amarula Cream Liqueur, the marula fruit is harvested in the wild and the flesh pulped, sweetened and fermented. The resulting “marula spirit” is then matured in oak barrels for two years and then blended with the finest fresh cream to create a rich, soft and stable cream product. The distilled spirit is what gives Amarula its undeniable exotic taste and aftertaste; and the cream base provides its smooth, indulgent nature.
Launched in 1989, Amarula has a distinctive flavor, soft taste and is versatile in terms of mixability which distinguishes it as an excellent drink that can be enjoyed at home with friends or family.
Quite fittingly, it was declared the Liqueur of the Year at the 2012 New York International Spirits Competition (NYISC). The Spirit of Africa, as the brand is also known, earned gold at the 2012 International Wine & Spirits Competition (IWSC), based in London.
Recently, the Yummy Team was pleased to be treated to an Urban Amarula Experience held at Sarova Panafric’s pool area which aim was to communicate Amarula’s distinctive versatility. Our taste buds were pampered with mouth-watering Amarula creamy cocktails, coffees, desserts and sumptuous Amarula meals.
Chef Avraj and his team made sure that we all had some neat recipes and ideas on how to cook with Amarula. I’m looking forward to try them at home.
“We want Amarula consumers to enjoy the brand not just by pouring it over ice but experiencing its versatility in cocktails/coffees and meals. The brand has so much to offer that we would like our consumers to explore,” said Karen Gikunda-Brands Manager, Distell Kenya.