Smirnoff, the world’s leading vodka, has consistently taken its unparalleled experiences to over 50 countries worldwide through its Smirnoff Nightlife Experiences. This year, Smirnoff is upping the ante, and will treat consumers to beach-themed parties making it an utterly unique and exciting consumer experience.
Keeping with the brand traditions, Smirnoff has unveiled a campaign dubbed ‘Smirnoff Fiesta’ – a novel approach to charm consumers to better enjoy Smirnoff by drinking long mixed Smirnoff cocktails. The SMIRNOFF FIESTA parties will run from February through to April 2014 and will bring the Spirit of Summer and the fun coastal experience to major towns across Kenya. We will showcase Smirnoff’s long mixed drinks (Black Mamba, Jamaican Sunrise and Screw driver) and the ready to drink Smirnoff Ice.
“This time round we are doing a thorough nocturnal awakening, as we’re bringing the spirit of the coast to major towns in Kenya and showcasing Smirnoff’s versatility through long mixed cocktail drinks including black Mamba, Screwdriver and Jamaican Sunrise. We will not only be serving the cocktails, but we will also educate Smirnoff consumers on how to prepare the cocktails” says Evanson Mbugua, Smirnoff’s Brand Manager in Kenya. “We chose the beach theme as it is fresh, resonates with fun times and compliments Smirnoff cocktails and this flexibility is what consumers are looking for in beverage preferences.”
Smirnoff fiesta will feature a line-up of top notch DJs, led by well-known names such as DJ Joe Mfalme, DJ Styles, DJ Riggs, and DJ Neerav.
“Smirnoff has a long tradition of supporting and promoting local DJ talent, so for Smirnoff Fiesta we want to celebrate homegrown talent, which has grown so much in the last couple of years that we feel it is only right that we show the world that Kenyan DJs are just as good, if not better, than their colleagues on the international stage,” said Mbugua.
On top of Smirnoff’s tradition of all-white theme, revelers will this time be expected to come dressed in beach wear to complete the fiesta theme.
“This will not be just any other party; this will be Smirnoff fiesta extra-ordinaire, so we expect to see a lot of our consumers participating in these unique experiences” said Mbugua. “Smirnoff is all about creating extraordinary encounters, so with this fiesta we are promising to deliver yet another outstanding experience for our consumers.”