After successfully bringing the now loved Snack Attack Loaded Chips to Adams Arcade, Snack Attack is bringing the magic to Westlands at the Sarit Center food court on Saturday the 21st of February, 2015.
“The Sarit Center branch is a new concept. Usually people think of chips as a side to a meal. But we want to make Loaded Chips the centerpiece. And because of the location in the food court, one can enjoy thee Loaded Chips with any of the sides available at the food court. In addition, we have a very special foot long hot dog which we will be revealing.”
The Sarit Center branch officially opens on Saturday with samples and freebies for the large number of people the food court usually attracts. In addition, 2 weeks after the launch, Snack Attack will be hosting a very special launch event with sports personalities and live games. Snack Attack wants to bring back fun and sport to food.
According to Khidher, Sarit Center makes the perfect location for Snack Attack because of the success of the exhibitions space and the high traffic the mall attracts. In addition, being one of the older malls in the country accords vendors quite a bit of security with regards to chances of success.
“We could have put a lot more energy in growing the Adams Arcade branch, or put up a lot of advertisements to bring traffic to us, but we decided to instead go to where the traffic already is.”
From product to packaging, Snack Attack offers a very different experience. With the opening of the Sarit Center branch, the brand has taken a first step in an expansion plan which will extend to the CBD and plans for Garden City along Thika Road.