Najib Balala expresses support for #NRW2016

written by Fred Mwithiga 19th January 2016

Najib Balala expresses support for #NRW2016

Tourism Cabinet Secretary, Najib Balala, expressed his support for the upcoming Nairobi Restaurant Week (NRW2016) through a statement in this month’s special edition of EatOut‘s monthly Yummy Magazine.

“Nairobi Restaurant Week 2016 offers the ultimate culinary experience by bringing to light Kenya’s vibrant dining scene in a diverse showcase of Nairobi’s best restaurants. With the flavours of Kenya all coming together in the country’s biggest annual celebration of food and dining, there has never been a better time to discover the tantalizing sensations of eating and drinking in Kenya.”

The Cabinet Secretary has been on a mission to promote tourism both locally and internationally, since his appointment by president Uhuru Kenyatta last month. As recently as last week, Mr Balala sky dived 10,000 feet off a plane in an effort to drive domestic tourists to Kenya’s beautiful coastal regions.

Tourism CS, Najib Balala, All Set For #NRW2016

Kenya has seen a decline in tourist numbers over the last few years, reflecting the impact of travel warnings issued by western governments after a spate of terrorist attacks. However Mr Balala was confident of a turn around and indicated that the ministry intended to spend over $50m to foster growth. He also stressed that domestic tourism was just as critical as new markets such as Russia, Hungary and Nigeria as well as the European nations on which Kenya has traditionally relied.

Earlier in 2015, President Uhuru Kenyatta, launched the Make it Kenya campaign through the Ministry of East African Affairs, Commerce and Tourism (MEAACT) to promote and enhance Kenya’s position as a global leader in tourism, commerce and investment.

Business tourism in the capital saw a massive improvement in 2015 with several high profile events including President Obama’s attendance of the GES Summit and Pope Francis’ visit in November. With new hotels and restaurants planned to open in 2016, Nairobi’s restaurant scene seems to be exploding. New concepts and cuisines are quickly being introduced to what is undoubtedly the top culinary destination in the region.

This month’s 3rd edition of the Nairobi Restaurant Week will see record number of patrons visiting the 60 participating restaurants, where they will be served 3 course prix-fixe menus at $15 – $25. For a list of all participating outlets and a chance to win a trip to Dubai, visit the official website at www.nairobirestaurantweek.com.

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