Viva Global Ltd is now the official importer and distributor of DGB (Pty) Ltd in Kenya. The Kenyan company will work with DGB (Pty) Ltd, one of South Africa’s largest independent wine and spirit producers and distributors to ensure their wines reach local consumers.
The South African wine portfolio includes award-winning wine brands like Boschendal, Bellingham, Franschhoek Cellars and Douglas Green to name a few. The spirits range include Zappa, Butlers, and Strawberry Lips liqueurs which will be supplied to both the retail and on-trade sector in Kenya by Viva Global.
DGB currently exports wine directly to over 70 countries and to a further 30 countries where Kenya will be among them. A statement from DGB’s official website reads, “DGB has a strategy of identifying and appointing key importers and distributors around the world who share our values and beliefs and as partners, we set about building our brands with the aim of becoming leaders in the various categories. DGB’s mantra is one of quality and not quantity and we believe in building premium brands that will do our country and company proud. We have a key focus in the on consumption trade where brands are first sampled and established.”
The new partnership will afford more Kenyan consumers quality premium wines from South Africa that were previously out of reach.
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