Watch: Colour-Changing Labels Signal When Food Goes Bad

written by Yoga David 8th November 2013



Insignia Technologies Scotland-based startup has developed a “smart” label that changes colour over time so that it can indicate how long a package of food has been open.

With this smart food label, they aim to help reduce unnecessary waste of food due to puzzling or misconception of food labels.

Insignia Technologies was founded in 2012 following a merger between an ink printing service Insigniapack, and a spin-out company Novas Technologies, from the University of Strathclyde. This is where the patented technology being used in the labels was initially developed.

Insignia Technologies recently raised almost £900,000 in a funding event led by investment group Equity Gap, in partnership with Highland Venture Capital, the Scottish Investment Bank, the University of Strathclyde, and several private investors.

With this new funding, the company hopes to start commercial trials of the label in supermarkets and companies in the US, UK, and Europe.

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