Ever wonder why there is always loud music that plays in so many bars, even though it makes it almost impossible to have a conversation?
Newly published study suggests one good reason why: it at least inspires faster drinking, among young women. That key finding of a study from the University of Portsmouth, has found this dynamic was rather consistent whether the music playing was fast or slow.
The study is published in the October issue of the journal Experimental and Clinical Psychopharmacology. Psychologists Hannah Dodd and Lorenzo Stafford report in the experiment,”Music tends to cause a mismatch between the objective breath alcohol levels and the perceived alcohol strength.” In other words, it appears to disrupt drinkers’ realization of their own level of intoxication.
The small-scale study featured 45 female university students between the ages of 18 and 28, who regular consumers of vodka-based drinks.
”The ability of music to reduce relaxation effects may have led to a false appreciation of alcohol strength being lower than it actually was,” they wrote, “and thereby induce faster consumption.”
The study was limited to one, but it suggests that the atmosphere in which many people socialize may provide a catalyst for excessive drinking.
So next time you’re in a club and not feeling the buzz, don’t order another drink; instead, step outside. You might be surprised by how inebriated you already are.