World Cup Burger Launched By McDonald’s

written by Yoga David 19th June 2014

brazil world cup burger


The World Cup tournament in Brazil is ongoing and McDonald’s has not wasted time by leveraging their $25 million-plus investment in a global sponsorship and marketing position by launching their official World Cup burger, the Brazil Burger.

Since May 21 they have been running a World Cup “Favourites” menu promotion of a Brazil Burger resembling a football with a giveaway of Cup-themed Coca-Cola glasses.

McDonald’s wants to leverage its sponsorship in Brazil not only because it is the host, but because of Burger King’s ties to Brazil.

Interestingly, one of our own local restaurants, The Big Five at Ole Sereni also has a similar promotion of a Special World Cup Burger. Have you sampled it yet?

The Brazil Burger is made with a patty of beef, beans and chilli’s, coupled with tomato salsa and the promotion is expected to go until July.

Brazil  world cup Burger



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